Tuesday, February 24, 2009

Best News Of The Day

Kelloggs is feeling some pain from their inane, venal punishment of Michael Phelps.
Kelloggs Suffers
Good news, everyone! In an admittedly algorithmic-driven survey of positive and negative stories about the company, their handling of the Phelps issue did the brand some damage:
Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.
The peanut scare was much less toxic for them. One step at a time ...
Anyone else smell an opening for General Foods or Post? 

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