The El Piolín radio show, the most popular Spanish-language radio show in America (strike that - see the update below - it is the most popular radio show in any language nationwide), with millions of listeners in California and nationwide, gave a BIG buildup for Teddy at 7:40 a.m. California time with a three minute pre-produced bio calling him “the best senator in America” highlighting Kennedy family history and his leadership on education, health care and immigration reform.…
Kennedy: “Only two senators marched for immigrant rights on May 1, 2006, one in Washington and the other in Chicago. I marched in Washington and Barack Obama marched in Chicago. He was not afraid to stand up when others wouldn’t.”
But what is really heartening is the fact that this DJ, Eduardo Sotelo aka, El Piolin (Tweety Bird), immigrated from Mexico and now has a larger talk radio audience than Howard Stern and the corpulent Rush Limbaugh.
Tweety Bird in the Morning is probably the biggest radio show that most Americans have never heard of, and its quiet triumph over English language shows speaks volumes about the living arrangement between Americans and the estimated 11 million to 12 million immigrants who reside in this country illegally. These immigrants are hidden in plain sight, even as their numbers and purchasing power grow ubiquitously day by day.Read the whole story of El Piolin here.
Advertisers, however, have recognized their value -- "Forty million people, spending $700 billion -- it will be $1 trillion by 2010," says Moses Frenck, managing editor of Adweek's Marketing y Medios, which follows the Spanish-language industry, and "if you advertise on Piolin's radio show, you will have a whole cross section of people buying your product."
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