The "Comeback"

If you start to hear McCain comeback stories this week, understand them for what they probably are:

Is Drudge Priming a McCain "Reboot" Narrative?
Something is a little bit funny when Matt Drudge is treating 1-2 point gains for McCain in the Rasmussen and Zogby tracking polls as "BREAKING" news. Naturally, Drudge ignores other results like the just-released ABC/WaPo poll that show Obama continuing to gain ground.

Drudge has a nose for news, and he knows that a one-point gain in a tracking poll is not news -- unless someone desperately wants it to be.

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The McCain campaign is planning on a major "reboot" of its campaign in some point in advance of Wednesday night's debate. This will take on something of the form that Bill Kristol advocates in his must-read Monday AM piece in the Times, including some combination of (i) pledging to run a positive campaign; (ii) firing/demoting Steve Schmidt and or/Rick Davis; (iii) apologizing for his campaign's tone. In fact, Kristol's column may be something of a trial balloon for this strategy.

What the McCain campaign really, really doesn't want is for this move to be portrayed as desperate stunt.