Is Drudge Priming a McCain "Reboot" Narrative?
Something is a little bit funny when Matt Drudge is treating 1-2 point gains for McCain in the Rasmussen and Zogby tracking polls as "BREAKING" news. Naturally, Drudge ignores other results like the just-released ABC/WaPo poll that show Obama continuing to gain ground.
Drudge has a nose for news, and he knows that a one-point gain in a tracking poll is not news -- unless someone desperately wants it to be.
The McCain campaign is planning on a major "reboot" of its campaign in some point in advance of Wednesday night's debate. This will take on something of the form that Bill Kristol advocates in his must-read Monday AM piece in the Times, including some combination of (i) pledging to run a positive campaign; (ii) firing/demoting Steve Schmidt and or/Rick Davis; (iii) apologizing for his campaign's tone. In fact, Kristol's column may be something of a trial balloon for this strategy.
What the McCain campaign really, really doesn't want is for this move to be portrayed as desperate stunt.
Monday, October 13, 2008
If you start to hear McCain comeback stories this week, understand them for what they probably are: